Browsing articles from "October, 2011"
Brand refresh on the horizon? Don’t pull a Qwikster
Avoid Qwikster-esque embarrassment with these three simple tips.
No doubt you’ve heard by now that Netflix has yanked its DVD-only website, Qwikster, before it was even born. Wasn’t it just weeks ago that Netflix proudly announced the new entity, separate from its streaming service? Why, yes. You are correct. Three weeks, in fact. Obviously a move like this makes Netflix look pretty silly.
When it comes to your website (and by extension, your reputation, online and off), you can’t afford to go off half-cocked. Not only do you waste valuable time, but in the end you can end up with proverbial egg on your face. Learn from Netflix’s mistake by applying these 3 Anti-Qwikster Rules of Re-Branding.
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