Pay it forward, change the world
Today’s the day I hope one of my readers is an altruistic millionaire — or that I have a lot of other regular, altruistic readers! Read on to find out why I’m asking for your help.
Brand refresh on the horizon? Don’t pull a Qwikster
Avoid Qwikster-esque embarrassment with these three simple tips.
No doubt you’ve heard by now that Netflix has yanked its DVD-only website, Qwikster, before it was even born. Wasn’t it just weeks ago that Netflix proudly announced the new entity, separate from its streaming service? Why, yes. You are correct. Three weeks, in fact. Obviously a move like this makes Netflix look pretty silly.
When it comes to your website (and by extension, your reputation, online and off), you can’t afford to go off half-cocked. Not only do you waste valuable time, but in the end you can end up with proverbial egg on your face. Learn from Netflix’s mistake by applying these 3 Anti-Qwikster Rules of Re-Branding.
5 secrets to help non-designers fake it
Grab your graphic designer hat and form your own art department with these essential design tips.
With the economy still struggling up a steep, muddy hill, it’s not uncommon for companies — particularly small businesses — to opt to internalize all design work when they may have outsourced it in the past. If a talented individual (or maybe just someone with a good eye for detail) steps in, more power to him or her. But if that’s not the case, and your company finds yourself lacking a, well, lackey skilled in the ways of the visual arts, never fear. I have compiled 5 essential tips to help you develop your creative streak and (hopefully) prevent you from making a mockery of your company — or at least drawing attention to the fact that times are a little tough for you right now.
5 Reasons Why You Should Leave Logo Design to the Pros
For many companies, graphic design is considered a luxury, not a necessity — even in good economic times. And in the midst of a recession, I bet you’re looking for ways to cut back on your budget, and graphic design might be on the chopping block. It’s all fluff, you think. If it were important, I wouldn’t be able to run my business on my own… right?
What appears on this card could make or break your business. (Image: SXC)
Wrong. Design is more than making things look pretty. You may have the greatest message in the world, crafted by the most compelling copywriter. But guess what? If you can’t make it look pretty, ain’t no one gonna read it. Then your wonderful message is lost to the world.
Logos are one of the most important parts of a company’s message. With a single glance, a logo can convey volumes of information to potential clients. What kind of people are you? What is your focus? Are you able to give clients the one-on-one care they need, or are you so big that you don’t have the time? Should I work with you? With this much pressure resting on one piece, it’s best to leave it up to the pros. Here are 5 reasons why.
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